Frequently Asked Questions

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Google Ads is an online advertising platform where you can display ads on Google search results, YouTube, Gmail, and partner websites. You bid on keywords so your ad appears when someone searches for terms related to your business. 

There’s no fixed minimum, but your budget should reflect your goals, industry competition, and location. We usually recommend starting with at least $1,000–$1,500 per month for local businesses, and more for e-commerce or competitive markets. Our team helps you find the most cost-effective strategy for your goals.

Google Ads can generate traffic and leads almost immediately after launch, but optimal results often take 30–90 days. This allows time for data collection, A/B testing, and performance optimization. For long-term campaigns, performance improves with ongoing adjustments.

We use tools like Google Tag Manager, Google Analytics, and built-in Google Ads tracking to measure actions such as form submissions, phone calls, purchases, or button clicks. Accurate tracking helps us make data-driven decisions and measure your return on investment.

SEO (Search Engine Optimization) focuses on organic (unpaid) traffic and takes time to build. Google Ads delivers instant visibility through paid placements. Both work well together, SEO is a long-term strategy, while Google Ads drives fast, targeted results.

A successful campaign has:
• High-intent keywords
• Compelling ad copy
• Strong landing pages
• Accurate conversion tracking
• Ongoing optimization
We focus on performance, not just clicks, ensuring your ads turn into real business results.

We continuously monitor performance and make improvements like pausing low-performing keywords, testing new ad copy, adjusting bids, refining targeting, and enhancing landing pages. Optimization is ongoing, it’s what turns good campaigns into great ones.

Google Ads seems simple, but it’s complex under the hood. Without experience, it’s easy to overspend or miss key opportunities. We bring years of experience, proven strategies, and data-backed decisions to help you save money, improve results, and get the best ROI possible.